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Pre-Commerce and Location-Based Marketing Mashup
[cross-posted on WCG's Common Sense blog] Last Wednesday, I had the pleasure of presenting to about 75 business professionals at the Big Frontier conference in Chicago, Il. The event is run by Steve...
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A Newbie Takes on foursquare: A Q&A with Strout and Reid
This guest post by colleague, Brian Reid, originally appeared on our WCG work blog. Brian is a director at WCG in the product group, where he specializes in media. He is a former journalist who...
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5 Tips for Taking Better Pictures (Especially on Instagram)
Anyone that I’m connected with on Twitter or Facebook knows that I love to take pictures. And while I may not be great, I think I have a decent eye for taking a decent snapshot. To that end, I am...
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5 Reasons Location-Based Services Benefit Customers
Two days ago, I wrote a post about “location” being the last third of the “holy trinity of data” for marketers. In the post, I explained why Facebook’s move away from check-ins wasn’t necessarily a bad...
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I (Still) See You
A couple of years back I wrote a blog post called I See You. It was based on a concept borrowed from numerous groups of indigenous tribes world wide but re-presented in the runaway hit movie, Avatar,...
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Location-Based Marketing: 2011 in Retrospect
For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook),...
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Digby Localpoint: The Future of Location-based Marketing?
As an enthusiast about the mobile/location-based services space, I’m always excited to hear about ground-breaking new technologies and services, particularly those that are built with businesses in...
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SXSW Interactive 2012: Key Takeaways
Originally published on WCG’s blog. What is SXSW? If you haven’t ever been to South by Southwest interactive (SXSWi), it’s somewhat of a surreal experience. For anyone in the digital/social media...
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2013 Predictions from a Bunch of “Dummies”
As we roll into the new year, it’s always a great time for us marketers to look ahead to what is in store for us. This year, I wanted to take a unique approach to my predictions of 2013 by asking some...
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My Wife the Community Manager
It’s funny how things turn out sometimes. As someone that has worked in the digital/mobile/social space for the last 20 years, I’ve always spent my fair share of time exploring what’s new on the...
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